This morning, February 6th, 2018, distributors for Pokemon product started corroborating Pokemon’s back-end announcement that Ulta Prism 36-count booster boxes are “sold out and there is no reprint scheduled at this time.”
While other skus are still available, booster boxes, the primary way collectors and players purchase large quantities of modern booster packs, are not. This is the quickest booster set to out-of-print we have seen in the modern era. At this time, it is unclear whether this will affect the inclusion of Ultra Prism in upcoming products, though it seems unlikely that it will. What is clear is that vendors who typically rely on booster boxes have a lot of strategic decision making in the days ahead.
Is this an attempt by Pokemon to curb oversaturation or a hiccup in output following one of the strongest waves of demand we’ve seen in the past several sets? What does this mean for the short-term value of competitive singles from the set? Will this be enough to get the continually-stacking collection boxes off of retail shelves if they include Ultra Prism packs?
Only time will tell but it’s a high-risk game in an era of high print runs and low margins.
‘til next time,